ESPN

I recently attended an event at the Full Sail Live venue which is where I had the pleasure of seeing David Saphirestein. David is the Director of Creative Technology at Full Sail University.  Prior to working at Full Sail, David was the Creative Director at the ESPN's headquarters in Bristol, CT.
It was quite an event as while eager spectators waited for the presentation to begin, on huge screens played old commercials from the ESPN vault. Easily over 60 commercials ran back to back. It was great.
To the stage first was Josh Mora, the Program Director for Sports Marketing and Media at Full Sail. He quickly introduced himself and what we were in for and then handed the stage over to David. With a great sense of humor and controlled charisma, David gave all in attendance a behind the scenes look at what goes in to some of the details at ESPN. From how a brand is created to how it's nurtured and matures. He talked about how ideas are formulated and brought to the screen at the ESPN studios. David also shared experiences that he's had over the years and gave some insight to why certain things are done a certain way, Ex: Logo creation and continuity. At the end of the show he gave everyone a list of ways to get the creative juices flowing. He and Josh then took quite a few questions from the audience via flying paper balls.
All in all I thought it was a great talk. Both Josh and David were very informative and willing to share their personal experiences with us. Great event!